Brand yourself/Brand your business

You are the "Brand" in real estate sales. Yes, it is smart to affiliate your business with a well known brokerage or company name but at the end of the day consumers are going to work with you because they like and trust YOU.


A healthy Ego is a good thing in sales and you should not be afraid of showing off your skills. I cannot count how many times I've had agents tell me that they don't do billboards, car wraps, web sites, full page ads and so on because they feel it cheapens their image or they don't believe it works. What nonsense, the real reason is they are cheap and unwilling to invest in their business. The top agents embrace every form of marketing and invest heavily in their business, but what do they know?

You should be investing 20% of your earned income back into your company and the majority of that revenue should be spent on branding your image. Create your brand name and have it on everything you do, postcards, letterhead, ads, website, billboards, etc. Some companies provide branding services to their agents free of charge but if your company doesn't, look for a local marketing firm and make sure you talk to at least 3 before investing in their services. Don't try to create your logo and marketing image on your own. You are great at sales, stick to what you know and hire a professional to do the rest. Remember, you get what you pay for and the results will show it. Imagine the opportunites a branding campaign will bring to your business and the revenue to you and your family.

Ok, enough preaching, let's envision what your business will look like once it's branded and marketed -
Your brand will be on all your correspondence, mailings, handouts, business cards, signs and anything else you choose to invest in.
Your brand will be tied to your website, driving traffic to you and helping you capture more clients.
Your brand will be in all local marketing; newspapers, billboards, car wraps, magazines, brochures, cable and more.
Your brand will become well known in your local marketplace because of repetition and continuity, driving more clients to your business and in turn increasing your revenue and your ability to invest in more marketing for continued growth.

Treat your business like a business. Brand yourself and create a marketing budget and watch your business grow.