Keep your pipeline filled with new business by not breaking your 90 day cycle

Prospecting is the life blood of real estate sales and doing it often will grow your business and ensure your long term success. The problem is that prospecting can be hard work and many of the activities are repetitious and the results are not always immediate. This usually means that once you start working with clients the prospecting activities will stop until your business dries up and you are forced to start over again. I have seen this time and again and it is a frustrating cycle that keeps your business from reaching it true potential. With a little self discipline this can all be avoided and your business will flourish and wealth will grow.


Keep to your 90 day cycle. Now matter how busy you become with clients never stop prospecting for new clients. The prospecting activities you do each day for the next 90 days will feed your pipeline of business in the 90 days that follow. Sure, now and then you’ll get an instant response/transaction and that’s one of the rewards of consistent prospecting but most of it will take follow up and persistence. Schedule time each day in your calendar just for prospecting. This is your appointment with your business and it is critical that you keep it. Take that time to build your dream